It started with a simple observation: tribe members who regularly engaged with their Scapia card in the first month stayed more active throughout their journey. We built this habit by giving out simple badges - first tap, first referral, first flight booking.
But our tribe weren't just collecting badges, they were asking for more. ‘Hey, I've completed all badges! What's next?
Why Gamification?
It’s a fact: When a person enjoy using a product, they use it more. But delight alone isn't enough - they need clear goals, visible progress, and meaningful rewards. That's where gamification comes in.
Introducing Scapia Heist
A game where they have to collect badges within the given time to unlock mystery rewards. We took everything people love about heist movies - the thrill, the mystery, the ticking clock - and turned it into a reward system.
Within a month of launching Heist, we saw a change. Users who might have taken weeks to explore certain features were discovering them in days. They were building habits that would serve them well.
We had so much fun writing the communication, getting on user calls and listening to how people are now raving about it to their friends and competing with them.
Disclaimer: Yes, calling it 'Heist' raised some eyebrows - after all, we're a fintech built on trust and transparency. But sometimes the best way to help users build good habits is to make the process a little playful.
What’s next?
Bigger challenges, better rewards, and many plot twists are coming soon. We can't wait for you to discover.
