Why Postcards?
Why does anybody send a postcard to their family and friends? It’s a piece of ourselves and the place we want them to experience. Something that captures the essence of travel - the sights, the smells, the feelings - to make them feel like they’re right there, experiencing it all. That’s why every month, we pick destinations that might not trend on social media but leave an indelible mark on your soul.
How we do it
Every month, our tribe shares a travel story, not the kind you see on Instagram reels. The destination every month we choose is less-talked on IG and more felt at heart. The process in itself is a travel journey:
- Interviewing the tribe and going to the core of their experiences, from what they ate to their surreal connection with the locals.
- Then our copywriters dig deep, often spending hours perfecting the sentences, to make you feel exactly what the tribe felt.
- Designers hand-draw each illustration, meticulously researching local art styles to represent each destination authentically.
But why put so much effort into something that doesn’t directly sell?
At Scapia, we believe in nurturing a community of travellers. That’s our goal to give more back to the community. That’s why we always include a curated playlist along with the email. It’s not just any mix, we handpick the songs with the help of our in-house travellers based on the mood, vibes and the place.
We hope you love it as much as we do while curating them. Listen to them here.
We take pride in our artwork. That’s why we get our postcards framed on the wall of honour, right at the entrance of our office. It’s a reminder for all of us, to keep exploring new places.
So the next time you see our postcard in your inbox, take a moment. Allow yourself to be transported, if only for a few minutes, to a paradise unknown.
Your fellow travellers at Scapia
P.S. Got a travel story you’re itching to share? We’d love to feature it in our next postcard!
